F2P Turn-based Mobile Strategy Game
Game Experience Journey Mapping
Analysis, research, workshop leading, graphic design
In order to help the dev-team and the management understand better the game being developed, I designed this journey after a long workshop that included the game designer, the community manager and operations director.
Selected the right kind of information to be included in the personas and the experience map, did a little research on my side as part of preparing the workshop.
After the workshop we developed 2 personas based on real life gamers and a basic journey that one of them would follow by playing the game, helped give the "game as a service" idea across the team.
A short profile of each persona, their traits, ways to understand the world and a rating in the Barle's player types was one of the goals.
The narration helped put together all the pieces of the persona, it is a story rather than a fact sheet, it makes the reader understand.
After creating both personas and having a better idea about business goals, player goals, I defined a more complete experience map.
The journey stages are:
- Past Experiences.
- Awareness raising.
For each stage it was specified:
- Thinking - what's going on the player's head at the moment?
- Doing - what are the relevant actions or events taking place?
- Touchpoint - what's the usual contact medium?
- Experience - What's the player going through?
- Feeling - what's the predominant mood?